This lip plumper brand grew quickly through short-form video, where strong before-and-after visuals drove rapid conversions. As demand increased, the brand faced intense competition from similar products with identical formulations and packaging, leading to price pressure and shrinking margins. By working with Tangbuy, the brand secured small-batch sourcing from qualified factories, adopted premium ready-made packaging with light customization, and introduced branded bundles to increase AOV by 30%. With consolidated, brand-consistent fulfillment, the brand was able to stand out in a crowded category while improving customer trust and repeat purchases.

This brand offers smoking alternative devices for customers transitioning away from traditional cigarettes and required specific device models, multiple flavor options, and full compliance with European quality standards. With Tangbuy’s support, the brand sourced compliant products, optimized bundled packaging, and introduced a high-quality nicotine patch as a complimentary add-on. Through strict quality control, the added item had minimal impact on bulk procurement and air shipping costs while significantly increasing the perceived value of each order. As a result, average order value increased by 10%, and repeat purchase rates improved by 10%.