This UK-based menswear streetwear brand operates a designer store in UK and places strong emphasis on brand identity and original design. As the business grew, the brand required customization across every detail of the product, from garments and labels to packaging and hardware components. Tangbuy supported each new collection by sourcing two to three suppliers per style for craftsmanship comparison while reducing sampling costs through our supplier network. As the brand expanded from the UK into wider European markets, we enabled a hybrid setup, shipping bulk inventory for offline retail while supporting dropshipping fulfillment for the brand’s online store, helping extend its reach and build online brand awareness. This approach supported steady growth and increased visibility, including an invitation to participate in an independent designer exhibition.

This client started as an online menswear brand focused on business-casual apparel and wanted to expand into additional categories, including casual and active menswear, to better serve existing customers. At the same time, the brand aimed to upgrade its labeling and branding details to reflect higher product quality. We helped the brand source embroidered neck labels and higher-grade care labels, and introduced multiple suppliers with experience in sports and casual menswear, allowing the brand to compare quality and align materials with its overall design direction and customer preferences. By expanding the product range with consistent brand execution, the brand increased average order value by 15% and improved repeat purchase rates by 20%.